Negative Influence of Grenouille in Perfume by Patrick...

During the closing decades of the post 19th century, the aspects of both French post-structuralism and the history behind the Renaissance movement have constituted a strong driving force towards several works of literature and cultural studies. Throughout the context of this Written in Translation paper, the several minor characters in Perfume by Patrick Suskind, are evident of portraying a behaviour that represents a contemplation of several societal norms and societal pressures set during the time period of French post structuralism and the Renaissance movement. As a result, these minor characters set a negative influence towards the upbringing of Grenouille, as he suffered from a lack of humanity and disassociation of sensibility. Suskind illustrates perspectives of a satirist and a bourgeois conformist through his characters. These characters also embrace the negative aspects of black humour and satire through a lack of humanity and disassociation of sensibility. These minor char acters are clearly of post-structuralism and the Renaissance movement as many of the negative traits displayed are from these time periods. In the beginning of the novel, black humour and satire were two significant aspects associated by the caretakers of Grenouille. Throughout the novel, Marquis de La Taillade Espinasse and Baldini portray their character in such a way that it strongly reflects and emphasizes the lack of humanity and disassociation of sensibility. Furthermore, these minor

Visual Recognition And Its Effects On The Brain - 1293 Words

Perception is based on ones ability to convert physical stimuli into behavioral responses. The processes of perception can be viewed as fluid always free flowing. Physical stimuli being sent to the brain being converted into information an in return a behavioral response is expressed. When the brain suffers brain damage a lesion is caused and the brains elasticity will work around the lesion so the brain can still function. However, the lesion is still in the brain. Visual recognition is selective attention in vision where one has the ability to recognize objects, or people’s faces (site). Agnosia is defined as ones inability to recognize sensory inputs. Agnosia is typically a result of brain injury (site). When one suffers brain damage†¦show more content†¦Journal of Vision 2015). There was an experiment conducted where Participants were calibrated with an 8-dot calibration before the start of each task. Subsequently, each participant did both the Number and the Area Task, with order counterbalanced across subjects. Participants had to verify whether the cumulative area was higher for the blue or yellow side, independent of number. In the Number Task participants had to verify whether the total number of items on the screen was higher for the blue or yellow side, independent of cumulative area. The experimenter stayed with the participant for four practice trials in order to make sure that the participant understood which dimension to attend to on each Task. Each trial was presented for 2000 milliseconds and participants were able to respond at any time during that period. The stimulus stayed up after the response, allowing eye tracking to continue for the full 2000 millisecond period. However, all of the reported results are reduced to the participant s response time on the particular trial. All eye-tracking variables were extracted from the data by examining fixation points along the horizontal and vertical axes; fixation points were determin ed with thresholds on both velocity and position. Any samples that were unreliable were removed from the data analysis, because the participant blinked or looked

Love Is Blind Essay Research Paper Love free essay sample

Love Is Blind Essay, Research Paper Love is Blind: I am sitting at my desk, and all of a sudden it hits me: a beautiful thought for a new web site, that # 8216 ; one and merely # 8217 ; offering to catapult my entrepreneurial phantasies into instant success. I am confident it will work. I know everyone will see the site. Even my household loves the thought. I invest a good trade of clip and a significant sum of money development and selling this web site I love, but a twelvemonth base on ballss and the exclusive visitant to the site is I. What at first seemed like an exciting, profitable new construct is now merely an highly expensive, dissatisfactory under-taking for my company. How could this hold happened? Well, rather merely, I was blinded by love and I fell for the incorrect merchandise. More than a mere concern determination, the merchandise became a powerful new passion for me. We will write a custom essay sample on Love Is Blind Essay Research Paper Love or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The compulsion for this new thought was so strong that even a normal man of affairs would disregard logic to prosecute the glistening net incomes they felt it promised. As dry as it is, this is non an unusual job. Yes, love is unsighted, but I guess that # 8217 ; s what existent love is, your blind to the things you don # 8217 ; t like about that individual, or your blind to their mistakes or the manner they hurt you. Consequently, although one may neglect, they merely maintain coming back for more. Deriving peace, though, is non the lover s primary end. This is because the dear has become the most cherished thing in the existence to the lover: Person to be nurtured, cared for, and cherished. The lover will travel to any lengths to run into the beloved s every demand, to the point of jeopardizing or even losing his or her ain life! This is even exemplified in Romeo and Juliet, when Juliet finds out Romeo is dead, she kills herself excessively merely so that she can decease with him by her side. Therefore, the felicity and public assistance of the beloved is of extreme concern. A Mother cervid who is watching her babe cervid acquiring eaten by a king of beasts may merely travel on with life. But, worlds have been given a distinguishable feature of feelings and emotion. When we cry, smile, or laugh we are allowing out our emotions. Some emotions, though, such as love, are more hard to exemplify than others. Often people resort to different types of literature, such as verse forms, to demo this emotion. Ultimately, though, it is still blind in that it is highly hard to show it physically. Love is non something that can be seen, heard, or touched. It can easy infiltrate 1s mind, though, into believing, moving, and making things in certain ways. This is where love is unsighted. Just as I had seen a great concern chance unfold, my head neglected really measuring the venture from all facets. I merely went straightforward with it. I end my personal response with a quotation mark by King Solomon: # 8220 ; Love is every bit strong as decease, and although it can non be seen, its green-eyed monster is unyielding as the grave. It burns like blazing fire, like the really fire of the Lord. Many Waterss can non slake love and rivers can non rinse it away. # 8221 ;

Personal Response to Wilfred Owen Essay Example

Personal Response to Wilfred Owen Essay An Idea of the scenery and surroundings Is extra given by Dim, through the misty panes and think green light this Is a use of visual Imagery to aid the reader in an understanding better of what is happening. The 3rd stanza begins to explain about this mans nightmares. He keeps on seeing a certain man, dying within the gas. The man is haunting him in his nightmares. In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. These two nines are on their own in the poem structure. This is because they symbolize thought, the poets personal feelings, it is unique to the poet in the way of how he reacts and how the experience affected him. This experience leaves the soldier to feel guilty because the man in his nightmares is there, plunging at him of help of some kind but he Is unable to do anything. The 4th stanza speaks out to the people whom may think that war Is glorious, those who believe In heroism and also speaks to the reader Like a friend. In directing to that particular audience he also presents further thoughts of is own. We will write a custom essay sample on Personal Response to Wilfred Owen specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Response to Wilfred Owen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Response to Wilfred Owen specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He is asking those who think war is glorious if they would still feel the same way if they had seen a man dying inevitably in a gas cloud. And if they were unable to do anything to help. The poet is asking that they do not carry on this belief, of war as a heroic thing, to children of younger generations. Do not make them feel too, that war is great and wonderful in any way. There is contrast here also with the imagery of the man dying in gas and yet others who feel this aspect is glorious. The imagery in Dulcet is stronger than that of Anthem, honorable to die for your country. The old lie: Dulcet et decorum est. Pro patria moor. . Both poems seem to give ideas of war In no way being honorable to fight for your country but rather sinful and many comparisons are made within the poems that would make the reader think of war being something similar to a hell or the likes. In both poems Onomatopoeia and alliteration are made of good use, Owen uses a lot of metaphors and similes to help explain comparisons, he seemed to make a lot of comparisons, a good technique to nave ten reader twinkling AT events Ana occurrences Tanat are unappealing In ten poems. The mood in the poems is very similar, it is basically a depressive, torturous mood, an impression of gloominess is left on the reader as it contradicts usual beliefs about war this shows the poem to be quite rebellious but in its own right. There is no real difference between the poem from the perspective of mood, Anthem tries to explain cruelty in death on the battle ground although this bitter mood calming toward the end and Dulcet that it is not honorable to die for your country, but with the strong use of contrast and imagery this is more so bitter and cruel throughout. The structure of Anthem for Doomed Youth follows a two line rhyming pattern and seems to follow a slow pace which helps in approaching its solemn mood. This also gives a sense of movement that can be followed in the mind of the reader. Dulcet Et Decorum Est is written in a moderate pace, it seems to unfold almost similar to a story as it takes you bit by bit through occurring events. There are lines that seem to end abruptly, stopping Just like that which gives a sense of urgency and following on in the second stanza this technique is used to show a sense of panic. Dulcet seems very thoughtful and the way it unfolds like a story is undoubtedly deliberate to in some way assist the solemn mood of the poem and final message that it is not beautiful to die for your country. The underlying differences between these two poems is Dulcet is much more descriptive, real and violent. There is a strong sense of anger and bitterness throughout Dulcet. One of Wilfred Owens poem is named Anthem for Doomed Youth. An anthem is a religious or patriotic song, something usually sung by a choir. This immediately suggests that the poem is serious, patriotic. The doomed youth mentioned in the title refers to the young generation of men and soldiers whom have signed up to war only to be giving their lives away. The poem focuses on the aspect of Youth dying so in vain. The poem puts forth a question of how the soldiers who are dying will be mourned? For their deaths on the battle field there is no proper funeral service of sorts. No bells to ring them off into heaven. What passing bells for these who die as cattle? There are a number of comments within the poem that would seem to relate o a mourning ritual or funeral ceremony of sorts being the harsh anger of guns and aggressive violence on the battle field. Owen makes good use of Onomatopoeia. Only the cluttering rifles rapid rattle It explains that as they die and pass from the earth all that there is to mourn them and say farewell is the continuing battle between men and use of weaponry. Only the monstrous anger of the guns. References from the poem, things like the guns, are replacing parts of an ordinary funeral service. The guns for example, replacing the bells that would sound at a normal funeral service, he prayers that would ordinarily be heard are replaced by rifles and the choir by wailing shells. The poem is quite bitter and sad through the first part, the sadness can be seen here and bugles calling for them from sad shires this is the last sad sound heard. It refers to the soldiers and the countries that each of them come from, to their regiment. As the poem continues it gives a lasting impression that war is, in fact, not heroic nor brave but rather a cruelty and of a sadistic nature. I think that What candles may be held to speed them all? Is asking in a way, Who or what will give prayer to their spirits after they have died so that they may find rest within nave?. I en poem overall makes war out to De a SSL Ana a Turned Tort all Tanat nave to endure it, it gives an impression of there being no heroes in war and no victory neither and focuses mainly on how they will find peace in their death on the battle ground. The Anthem however is more related to the aftermath of war, more abstract to a point of trailing on thoughts rather than reality, using evocative language. There is a to of poetical devices used to enhance these poems. Repetition, Gas, gas! similes, half-rhymes, fumbling and stumbling. assonance and alliteration. The way in which the language, imagery and contrasting is brought together with more simple phrases and language. The effect of using colloquialisms. quick boys! an ecstasy of fumbling A contrast between the reality of war and peoples real experiences In these two poems, Wilfred Owen describes his dislike for war because of the horrible things he had seen, the friends that he had lost, and the suffering he had went through. These are two of Wilfred Owens most famous poems because he talks about the tragedy that brings in war and he describes it, making these poems anti- war. The war that Wilfred Owen was in, affected his poetry because he met Swanson who helped and edited his poems and also the war was a big thing because his poems would be nothing without the war and the imagery he puts into the poems. The imagery he puts into the poems because he experienced it first hand, it draws the readers in, to show the gruesomeness of war. The poems that Wilfred Owen wrote were affect by war and his friend Swanson.

Ryanair low cost airline

Ryanair low cost airline Introduction This case study highlights some aspects of Ryanair low cost airline operation. The company was the largest airline carrier by passengers and market capitalisation in the year 2009. The company based its operational model on the low cost strategy in order to increase its market shares and reduce costs. This model proved suitable during the economic crisis of 2008. The company also has a huge potential for growth as the EU low fare airline markets expand.Advertising We will write a custom case study sample on Ryanair low cost airline specifically for you for only $16.05 $11/page Learn More Ryanair has also introduced ancillary services to increase its revenues. However, some these strategies are not popular with customers. In addition, the company also suffers from negative publicity due to its treatment of customers and persons with disabilities. Still, Ryanair also has challenges related to legal issues, fierce competition, EU ban, regulatory me asures and costs, and fuel costs among others. The company needs a new strategy for its future operation. This should focus on reducing its risks and improving its market share. Current mission/objectives and strategy Low fare Ryanair operates on a low cost strategy. Customers and competitors know Ryanair for low prices. The company underwent restructuring in the 1990s and changed policies that eliminated free services. Ryanair has been operating as no frills passenger airline. The company has relatively low fare in relation to its competitors. However, Ryanair also has some of the most controversial charges in the airline industry. For instance, Ryanair has additional charges for passengers using wheelchairs, infant fees, baggage charges, check-in fees, and onboard toilet fees among others. Such fees related to wheelchairs, and how the company treats persons with disabilities have attracted controversies and negative publicity among stakeholders. In all, the low price strategy has positioned the airline as the cheapest in the European markets, and it constantly changes its strategy to match the European market (HOggins 618). The company also has some serious challenges from both inside and outside. These include poor customer services, legal challenges, fierce competition, regulation requirements, and poor relations with unionists among others. Low maintenance cost The low cost model has also resulted into low maintenance cost strategy. For instance, the company reduced its operating costs by 4 percent. The company maintains its costs as low as possible due to its fleet and staff. This approach also covers environmental area as the company strives to invest in environmental friendly fleets. These fleets are also fuel-efficient. The companys low maintenance cost also includes staff training. Ryanair also reduced flight frequencies in loss making routes in the UK and Ireland.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ancillary services Ancillary services are also core parts of Ryanair strategy. This strategy aims at increasing the airline’s revenues. The company has in-flight beverages, food, online and onboard gambling, mobile phones, ‘fat tax’ for overweight customers, and sale of merchandise for extra revenues. In addition, Ryanair also has accommodation, car rental and travel insurance services. According to Ryanair financial statements of accounts, revenues from ancillary services have been growing steadily for the past three years, i.e., from  £3.6 million in 2007 to  £5.9 million in 2009. However, not all these ancillary services, such as gaming and entertainment console were successful as they met resistance from passengers. Expansion strategy Ryanair also has an aggressive expansion strategy. For instance, the company expects to operate 300 fleets by the year 2012. Meanwhile, Ryanair has inves ted in new and environmental friendly flights. The company reduced operation in loss making routes of the UK and Ireland, but replaced them with profitable routes in Germany, France, and Spain. The company took advantage of diminishing carriers and planned to open 146 new routes in 2010. At the same time, Ryanair also focused on increasing its market shares. This was also evident in the failed takeover attempt of Aer Lingus. Productive Employees Productive workforce strategy is also a strategy in Ryanair, and this starts from the CEO. The company nearly doubled its staff during the last three years of operation. Ryanair claimed that it paid its crew better than any other airline company. For instance, in 2009, the company Annual Report claimed that it paid an average of  £45,333 higher than other companies. In addition, pilots and other cabin crews negotiated new pay deals with the company. These negotiations aimed at maintaining a healthy workforce and complying with the EU regul ations. Web site advertisement Ryanair marketing strategy aims at positioning it as a low cost airline company. Ryanair has exploited Internet marketing opportunities and in turn eliminated travel agents. The Web site has been the primary tool that the company uses to advertise its low cost services. Consequently, Ryanair promotes its Web site on newspapers, radio, and television. This effort has ensured that 99 percent of the booking takes place via the Internet.Advertising We will write a custom case study sample on Ryanair low cost airline specifically for you for only $16.05 $11/page Learn More Ryanair is sensitive to costs. Consequently, it relies nearly on free and controversial publicity. These include topical advertising, press conference and publicity stunts. In addition, the company also relies on distributions of promotional and advertisement materials, cooperative advertisement with other travel organisations and tourist boards. Internal and ext ernal environment Economic factors Michael O’Leary commented that â€Å"an economic recession is good for Ryanair, as it can survive it better than airlines with higher pricing models† (HOggins). The globe recession of 2008 was the major economic factor that Ryanair faced. Economists like McConnell, Brue, and Barbiero claim that shifts in the economic patterns influence organisations operation (McConnell, Brue and Barbiero 34). The prevailing economic conditions influenced how passengers, sellers, and other stakeholders in European markets behaved. Airline companies diminished because their business models could not withstand recession challenges. However, as we have seen above, the recession created opportunities for low cost airlines like Ryanair. Ryanair was able to exploit the vacuum that other companies created. As a result, the company did not experience thorough effects of recession due to its business strategy of low cost. Instead, the company increased its ope ration to become among the best airlines in the region. From this observation, we can conclude that Ryanair business model was recession proof. However, tough economic conditions also had its effects on Ryanair. For instance, the company share prices dropped, revenue plummeted and it cancelled expansion decisions due to costs. The UK and Ireland routes became unproductive and forced the company to cut its operation in those routes. Ryanair was also able to exploit the favourable fuel prices in order to offer low fare fleets that no other company could achieve. In 2009 to 2010, the company managed to hedge 90 percent of its fuel costs and saved  £460 million. Political factors These are mainly regulations, taxes, and other related political factors. In this case, Ryanair must abide by EU regulations on airline operation. For a long time, Ryanair CEO has engaged in high-profile wars with the EU and British Airport Authority (BAA). For instance, the CEO accused the EU commission of b ias towards low fare airlines.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company noted that the EU Commission prevented its agents from booking low cost airlines. This is a case of regional regulations affecting activities of Ryanair. At the same time, the Commission’s fixed charges also discriminate low cost airlines (Ryanair 2012). According Ryanair, this is discrimination against low fare airlines. At the same time, BAA has also imposed charges that affect the company’s revenues. For instance, the UK government planned to raise passenger charges from  £10 to  £11. Social factors The CEO can control the company’s image and its relationship with customers. This is because such factors affect consumers’ emotions, attitudes, opinions and interests about Ryanair services. Some of these social factors have generated negative publicity for the company. These may include relations with disabled and overweight passengers. At the same time, passengers who prefer service-oriented flights may not find high quality services in R yanair. Brassington and Pettitt note that social factors are priority concern to marketers (Brassington and Pettitt 24; Solomon 39). Technological factors Ryanair is technologically evolving company. The company conducts its 99 percent of bookings through its Web site. Ryanair noticed convenience that online services provided to its customers and the company. Therefore, the company advertises its Web site in different media. Technological developments have transformed the way airlines conduct their management processes (Kotler, Wong, Saunders and Armstrong, 2005). Legal factors The company has some of the most expensive lawsuits in the industry. Consequently, its operation costs have increased. The company has faced charges from regulators, competitors, passengers, and it is also in poor relations with trade unionists, politicians, and people with disabilities. Environmental factors Environmental factors also influence activities of Ryanair. The company embarked on using modern airc rafts and maximised usages in order to reduce emissions. At the same time, Ryanair also claimed that its decision to eliminate free food, beverages, and newspapers had reduced waste products from the company fleets. Ryanair SWOT Analysis Strength Low fare strategy Environmental friendly fleets Ancillary revenues generation Web site booking Few flights cancellations Weaknesses Poor customer services Overreliance on CEO Negligence on security issues Opportunities Growing EU markets Provisions of ancillary services Expansion of marketing strategies Investing in environmental friendly flights Using hedge to save on fuel costs Threats Expensive lawsuits Competition from other low fare flights and large flight companies, alternative modes like train EU ban on low fare flights Different states regulations and charges Unproductive routes like Ireland Customer resistance to some revenue generation strategies Negative publicities Map and determine the organizational stakeh olders’ expectations power and influence Shareholders High Power hareholders of Ryanair have significant power and control over the future of the company strategies (Roloff 233). Shareholders expect returns from their investments. However, since the year 1996, the company had never declared or paid dividends on shares. The company believes in retaining earnings for future expansions, acquisition of new fleets, and expansion of current services (Svendsen 85). However, shareholders of the company expect their dividends after 2012. We can also see how shareholders influenced Ryanair’s strategic decision to takeover Aer Lingus. Employees The company’s management team and employees have been responsible for its current position. Ryanair believes that it pays its employees relatively well above the average of other airline companies. For instance, the company report of 2009 claimed that the staff cost was  £45,333 above other European airlines. Employees can also n egotiate for favourable pay with the company, but their power is low. However, Ryanair also expects its employees to deliver positive results. Lenders Lenders have high interest in the company because of business advantages. However, their power to control the company’s decisions is low. Government /Regulators These groups influence all the company’s policy, charges, and decisions among others through their regulatory and tax measures. The company cannot consider decisions that go against governments’ wishes. Thus, their interest and power in the company remain high. Customers In a world of fierce competition, Walker and Marr believe that customers are key stakeholders for success (Walker and Marr 13). The company is favourable among low fare airlines in European markets. Customers expect fair treat and quality services for charges they pay. Though Ryanair is a low fare airline, the company has formulated some of the most controversial methods of charging custom ers extra fees. Some of these methods are not popular among its passengers. Ryanair charges persons with disabilities who use wheelchairs onboard. This move has generated debate on how the company handles its disabled customers. At the same time, the company also targets overweight passengers with its ‘fat tax’ charges. However, the ‘fat tax’ led to wastage of time and the management eliminated it. Some of these ancillary services for extra revenues have generated negative publicity for the company. In fact, critics of the airline believe that passengers use it because it is a low fare airline available in most routes. Competitors and Suppliers Competitors and suppliers are also important elements of Ryanair. We can look at fierce competitions among airline companies of Europe. These companies have based their battles on prices. Ryanair uses different media to compare its prices with its competitors. In turn, competitors have accused it of misleading passen gers. Competition among these organisations is responsible for the growth of the airline industry in Europe particularly the growth of Ryanair. The relationship between Aer Lingus is also crucial as it affected profits of Ryanair. Aer Lingus is a fierce competitor of Ryanair. However, Ryanair has 25.2 percent stake in the company. The deteriorating fortunes of Aer Lingus meant losses to Ryanair shareholders in the year 2009. As a result, Ryanair CEO admitted investment in the company was a mistake. In this case, the company could have sold its shares before accruing further losses (Lock 67). Another relationship of significance is the interaction between Ryanair and its suppliers. Ryanair attempted to expand its fleets in 2009, and the company invited Boeing and Airbus. The invitation of Airbus was a strategy that the company wanted to apply in order to get a massive discount from Boeing. Airbus declined because the process would be expensive and time-consuming. On the other hand, t alks with Boeing collapsed. These cases show how Ryanair management use different strategies in order to keep costs as low as possible. Formulation of new strategic direction for the organization This was the largest airline carrier by passengers and market capitalisation in the year 2009. In fact, the airline and its management have won several awards. In addition, its low cost strategy proved recession proof in 2008. However, the company must address some concerns for future growth by balancing its strategic direction with revenue generation, legal issues, market dynamics, and industry relations among others (Kaplan and Norton 56). Home Business Ryanair should emphasise weekend travel and last-minute travel and provide the best packages for such travellers. The company can rely on such strategies for improving its customer base. However, home business strategy for Ryanair can lead to poor services as customers may increase beyond the company’s capacity. This strategy may al so affect perceptions of customers about the quality of services Ryanair offers. As a result, some customers may use alternative means like rail transport. Holiday packages Ryanair should introduce free seat campaigns for a given period of time, especially during winter seasons. The company should use this approach as sales strategy particularly in unpopular routes so as to increase the number of customers. The company should offer few seats in popular routes. The company should also inform its customers about tax charges with free seat campaigns. Such holiday packages should save customers on costs and improve experiences of their holiday. This shall enable Ryanair popularise itself among travellers and attract many travellers. Promotional strategies can only improve the number of customers who need free seats or discounted services. Thus, Ryanair must restrict such offers to a specific number of customers for its fleets. Frequent traveller loyalty programme Ryanair should introduc e loyalty programmes for its frequent travellers. The company can reward its frequent customers through free flights or reduced charges. Every travel should earn redeemable credits. The best method to capture such data is through the use of smart card. The company must also give specific periods for expiry of such credits. Loyalty schemes should not target blackout dates. Thus, customers can redeem their free flights at any time. However, loyalty programmes can severely affect the profit of the company (Pocket Mentor 12). Referral discounts The industry is still competitive (Bache and Freeman 3). Thus, Ryanair should work with local travel and accommodation companies so as to promote its flight. In turn, customers who also book through the Internet can also get discounted rates in hotels rooms and car hire among others. However, the company must apply policies such as nonrefundable and advance payment in order to discourage cancellations after booking (Madison 233). Referral discoun ts also shall affect the company’s profit margins. Baggage and Saving Ryanair should encourage its customers who have baggage to check while booking in order to avoid extra charges while boarding. Customers can check the option and determine the number of baggage they can carry in different flights. This means that customers can purchase the baggage depending on their travel requirements. This option should also give customers opportunities to save flight costs instead of incurring extra charges when boarding. Web Booking and Check-in Ryanair should continue exploiting Web booking, and it should also introduce Web check-in before with or without luggage before a given deadline for check-in expires. This should also allow customers to choose their ideal seats depending on availability. This is a method of improving customer service for Ryanair that has poor customer service. Conclusion Ryanair has used low cost strategy to increase its market share and reduce costs of operatio n. This model protected the company from recession of 2008 and increased its competitive advantages. As a result, its customers have cost advantages. However, Ryanair also has some charges that customers oppose. Ryanair has huge potential for growth as EU market is growing, and it has not fully utilised the low cost model. The company must also address challenges that threat its operation, increase costs, and reduce profit margins. Bache, Alan and Mike Freeman. Is Our Vision Any Good? Journal of Business Strategy, March-April (1999): 1-3. Print. Brassington, Frances and Stephen Pettitt. Essentials of Marketing. Essex: Pearson Education Limited, 2005. Print. HOggins, Eleanor. Ryanair: the low fares airline future destination? Dublin: University College Dublin, 2010. Print. Kaplan, Robert and David Norton. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Boston: Harvard Business Review Press, 2000. Print. Kotler, Philip, Ver onica Wong, Saunders John and Armstrong Gary. Principles of Marketing. 4th ed. Essex: Pearson Education Limited, 2005. Print. Lock, Dennis. Project Management. Hampshire: Gower Publishing Limited, 2007. Print. Madison, Dan. Process Mapping, Process Improvement, and Process Management. Chico, CA: Paton Professional , 2011. Print. McConnell, Campbell, Brue Stanley and Barbiero Thomas. Microeconomics: Canadian Edition. 9th ed. Toronto: McGraw-Hill/Ryerson, 2002. Print. Pocket Mentor. Improving Business Processes. Boston: Harvard Business Review Press, 2010. Print. Roloff, Julia. Learning from Multi-Stakeholder Networks: Issue-Focussed Stakeholder Management. Journal of Business Ethics 82.1 (2008): 233-250. Print. Ryanair. Ryanair condemns EU Commission bias against low fare airlines. 2012. Web. Solomon, Michael. Consumer Behavior. New Jersey: Prentice Hall Europe, 2006. Print. Svendsen, Ann. The Stakeholder Strategy: Profiting from Collaborative Business Relationships. San Francisco: B errett-Koehler Publishers, 1998. Print. Walker, Steven and Jeffrey Marr. Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth. New York: Basic Books, 2001. Print.

Forest transpiration is an element in the water cycle

Forest transpiration is an element in the water cycle Transpiration From Forest Woody Plants Transpiration is a term used for the release and evaporation of water from all plants including trees that is released out and into the Earths atmosphere. Nearly 90% of this water exits the tree in the form of vapor through small pores called  stomata  on leaves. The leaf cuticle covering located on the surface of leaves and corky lenticels located on the surface of stems also provide some moisture. The stomata are also specially designed to allow carbon dioxide gas to exchange from air to assist in  photosynthesis  that then creates the fuel for growth. The forest woody plant locks up carbon-based cellular tissue growth while releasing residual oxygen. Forests surrender large volumes  of water into the earths atmosphere from all vascular plant leaves and stem.   Leaf transpiration  is the main source of evapotranspiration from forests and, at some cost during dry years, give up much of its valuable water to the Earths atmosphere.   Here are the three major tree structures that aid in forest transpiration: Leaf stomata  -   microscopic openings on the surfaces of plant leaves that allow for the easy passage of water vapor, carbon dioxide, and oxygen. Leaf cuticle  - a protecting film covering the  epidermis or skin of  leaves, young shoots, and other aerial plant organs. Lenticels  -  a small cork pore, or narrow line, on the surface of woody plant stems. In addition to cooling forests and the organisms within them, transpiration also helps to cause a massive flow of mineral nutrients and water from the roots to the shoots. This movement of water is caused by a decrease in hydrostatic (water) pressure throughout a forests canopy. This pressure difference is mainly caused by water endlessly evaporating from the tree leaf stomata into the atmosphere. Transpiration from forest  trees is essentially the evaporation of water vapors from plant leaves and stems. Evapotranspiration is another important part of the  water cycle of which forests play a major role. Evapotranspiration is the collective evaporation of plant transpiration from the Earths land and sea surface into the atmosphere. Evaporation accounts for the movement of water to the air from sources such as the soil, canopy interception, and waterbodies.   (Note: An element (such as a forest of trees) that contributes to evapotranspiration can be called an   evapotranspirator.) Transpiration also includes a process called guttation, which is the loss of water dripping off uninjured leaf margins of the plant but plays a minor role in transpiration. The combination of plant transpiration (10%) and the evaporation from all bodies of water to include the oceans (90%) is responsible for all of the earths atmospheric moisture. The Water Cycle The interchange of water between air, land and the sea, and between organisms living in their environment is accomplished through the water cycle. Since the Earths water cycle is a loop of occurring events, there can be no starting or ending point. So, we can start learning about the process by beginning where most water exists - with the  sea. The driving mechanism of the water cycle is ever-present solar heat (from the sun) which warms the waters of the world. This spontaneous cycle of naturally occurring events creates an effect that can be diagrammed as a spinning loop. The process involves evaporation, transpiration, cloud formation, precipitation, surface water runoff, and the percolation of water into the soil. Water at the seas surface evaporates as vapor into the atmosphere on rising air currents where the resulting cooler temperatures cause it to  condense  into clouds. Air currents then move clouds and particulate materials which collide continuing to grow and eventually falling out of the sky as precipitation. Some precipitation in the form of snow can accumulate in polar regions, stored as frozen water and locked up for long periods. Annual snowfall in temperate regions will usually thaw and melt as spring returns and that water returns to fill rivers, lakes or soaks into the soil. Most precipitation falling onto land will, due to gravity, either percolate into the soil or will flow over the ground as  surface runoff. As with snow-melt, surface runoff enters rivers in valleys in the landscape with  streamflow  moving water towards the oceans. There is also groundwater  seepage that will  accumulate and is  stored as freshwater  in aquifers. The series of precipitation and evaporation continually repeats itself and becomes a closed system. Sources:     Ecology and Field Biology, R.L. Smith (buy from Amazon)         Transpiration and the Water Cycle, USGS

Book report on hiroshima by john hersey. the full edition Essay

Book report on hiroshima by john hersey. the full edition - Essay Example Miss Toshiko Sasaki, a youthful clerk, fractured her legs in the explosion. Her wound deteriorated due to the infection, and she got no medical assistance for weeks following the explosion. The blast kills over half the physicians in Hiroshima and hurt a large number of the remaining doctors. For instance, Dr. Masakazu Fujii becomes incapable of helping others. Therefore, he only manages to maintain himself. On the contrary, Dr. Terufumi Sasaki remained the only uninjured medical practitioner amongst Red Cross Hospital. Weeks after the bombing, Mrs. Hatsuyo is a widow bringing up her young children. She is caring and dependable, and a committed statesperson. As side from that, Nakamura is an obedient person. Luckily, she and her offspring survived the explosion with no bodily harm. However, Nakamura and her daughter fall victims of a radiation sickness and struggle with the problem for years. Consequently, Nakamura succumb to poverty since the war causes a destruction of her properties. In the narrative, Nakamura is an ordinary casualty of an extraordinary occurrence. Surprisingly, she holds no vengeance for the Americans in spite of the agony they caused to him. Interestingly, she secures a job that leads to her financial liberation. Dr. Sasaki is a twenty-three years old surgeon working at Red Cross Hospital in Japan. Additionally, he is hardworking, ingenious, ambitious and selfless. His kindness comes into play after he risks penalties for attending to ill patients in the villages before getting permission. Sasaki ends up treating thousand if victims since he is the only available doctor in the hospital. Consequently, after the bombing Sasaki makes an advancement in the treatment and studies of radiation illness. Therefore, Dr. Terufumi spent his post-bombing years in attempting to remove Keloid. Later, he leaves the city for a far area in order to stay away from the gruesome

Common law Degree Essay Example | Topics and Well Written Essays - 1500 words

Common law Degree - Essay Example About the mother who suffered distress, anxiety and nervous shock resultant of the straying of the children onto an unfinished landscaping project, the direct link or chain of causation element is likewise in attendance. However, the emotional impact may not be fully appreciated by the court as it could possibly be an unusual and unnatural over-reaction. Again, this can be a mitigating circumstance. d-2. Remoteness of damage. It is an element where the damage or loss must be determined as the proximate result of the negligence or quasi-delict. In the elderly/disabled customer, this cannot be made a consideration as the slippage was in truth and in fact the direct result of the unsafe pathway or of the lack of personnel in the center to have provided assistance along the passage. However, for the mother who was shocked, this may be a consideration, but one of mitigation. Why Because if her having been annoyed or distressed or disturbed is in such a level as will render a judgment from an unbiased mind that it is too much more than an ordinary or usual reaction from a human emotion. It is like saying that it is a remote possibility that the shock which the mother experienced would be in that proportion as to become one of a nervous wreckage. d-3. Foreseeability. ... The centre is liable for the elderly/disabled guest who slipped while passing the unsafe pathway. Although Rareplants exercised the diligence required of a good father of a family, it could have done better like providing escort or ushering assistance to the special customers who are handicapped. In sum, the centre was in a position to foresee that the slipping off track could happen to a visitor who has disabilities or limitations. In the incident of the children having gone astray, Rareplants has to be adjudged answerable because it was in the position to foresee that some classes of visitors like adventurous children would explore the supposedly prohibited area and could have designated guards or watchmen for the purpose of avoiding any unfortunate happening. ABC Accountants Ltd c. Yes. There is a special relationship between you and Lucy. Any advice from a professional, even if not express or formal or written, is binding even if there is a proviso of non-accountability. The characteristic of that relationship which is not express or formal or written may be denominated as special in that it is not in the regular or standard form. As a matter of course, one that is not ordinary is special. In professional ethics, it does not matter whether the relationship is either. In the instant case and according to its underlying circumstances, however, you are not liable. Why Because your advice did not guarantee success in any given situation which was, as a matter of fact, subject to unpredictable variances and that if the client took it as a wagering decision, she did so at her own risk. In contrast, an engineer who advises this and

Electronic Gadgets Like Apple iPod - A Boon or Bane Essay Example for Free

Electronic Gadgets Like Apple iPod A Boon or Bane Essay It has become a necessity. But like everything in universe, electronic gadgets too have two sides to them. I am a house wife. I remember very clearly that evening when my husband came home, beaming from ear to ear. He had got a hefty refund on filing his income tax return. And my first reaction was buy me a washing machine. And I was on cloud nine when my first ever washing machine was delivered. Because I must confess that I hate washing even a small hanky with hands. Over the years I surrounded myself with various electronic gadgets. Latest models replaced old ones. I had the same excuse every time that this one works better. Microwave, toaster, griller, refrigerator, vacuum cleaners, dishwasher, geyser, air conditioner, and room warmer the list is endless. No household today is complete without these. They are no longer considered luxuries. They make our life easy. It was ok when mistress of the house stayed back and looked after the house. But today 99% of women are working. They have to balance both home and office. These gadgets are any home makers friends. Electronic gadgets have brought entertainment right inside our living rooms. Today we could see the majestic full solar eclipse taking place in Kabul while sitting in India. Television and Internet has brought the world together. We all are citizens of a large global village. Computers and laptops are now part of commercial life at all levels. Corporate offices, business houses, railways, banks, post offices are dependent on computers. Work, which used to take hours to complete are just done with a click of mouse. And you can carry your office with you where ever you go that is if your spouse has no objection. Cell phones, iPod, digital cameras, the list is endless. Technology has made our life comfortable rather too comfortable. And this is a cause of concern. No I have nothing against electronic gadgets. I am against our dependency on these gadgets. We fail to perform in their absence. They are meant to serve us and not to rule us. Today we can watch solar eclipse taking place in Kabul, but fail to hear cries of distress in our neighborhood. Our children are turning computer savvy, but they have not experienced the simple pleasure of climbing up a tree. We have become so used to of air conditioners that breathing in fresh air makes us sick. This dependency is making us physically sick. See the obesity rate in the world all over, especially the developed countries. List of diseases are also endless like endless gadgets. Lets not make them our masters.

Skinner’s Use of Metaphor in Explaining the Behaviorism of Walden Two E

Skinner’s Use of Metaphor in Explaining the Behaviorism of Walden Two B. F. Skinner revolutionized the field of psychology through his numerous writings on behaviorism. However, he began his collegiate life as an English major, and his education in literary techniques and devices clearly shows through in the manipulation of metaphor in his famous novel Walden Two. Although Skinner rarely diverges from the incessant description of behavioral engineering through his mouthpiece in the novel, Frazier, he occasionally digresses from the theory and application of scientific experimentation to the literary elements that are essential to any novel. One of these elements, the metaphor of the sheep that appears at the beginning and end of the book, clearly embodies three principles of Skinner’s behaviorist rationale: the superiority of positive reinforcement over negative reinforcement, the necessity for humans to accept their roles, and the function of the Walden Code to the members of Walden Two. The novel begins in the disillusioned atmosphere of post-World War Two America. Burris, a psychology professor and the main character of the novel, views his academic life with indifference, sharing this attitude toward teaching with his philosophy professor colleague, Castle. A former pupil of Burris, Rodge, and a fellow soldier, Steve, return from the war, and dissatisfied with what they are expected to do with their lives, approach Burris with a proposition. A former classmate of Burris’, Frazier, has started a utopian community by the name of Walden Two, and the two friends invite Burris and Castle to accompany them on a visit. When they arrive, the enthusiastic, egotistical Frazier leads th... ...erimental nature of the Code. Frazier says how it is encouraged â€Å"to view every habit and custom with an eye to possible improvement. A constant experimental attitude toward everything† (25). This applies to the Code as well, which changes whenever the members feel that it is necessary. Even though Skinner made a name for himself through his scientific endeavors, his novel Walden Two displays his literary training and knowledge. By using the metaphor of the sheep to further explain the lives of Walden Two members in an enriching and scholarly way, Skinner manages to weave science and art together. His ability to enforce the ideas of positive reinforcement, acceptance of roles, and the politics of the Walden Code through the simplicity of a flock of sheep shows his literary merit. Skinner proves that he is not only a scientist, but a writer as well. Skinner’s Use of Metaphor in Explaining the Behaviorism of Walden Two E Skinner’s Use of Metaphor in Explaining the Behaviorism of Walden Two B. F. Skinner revolutionized the field of psychology through his numerous writings on behaviorism. However, he began his collegiate life as an English major, and his education in literary techniques and devices clearly shows through in the manipulation of metaphor in his famous novel Walden Two. Although Skinner rarely diverges from the incessant description of behavioral engineering through his mouthpiece in the novel, Frazier, he occasionally digresses from the theory and application of scientific experimentation to the literary elements that are essential to any novel. One of these elements, the metaphor of the sheep that appears at the beginning and end of the book, clearly embodies three principles of Skinner’s behaviorist rationale: the superiority of positive reinforcement over negative reinforcement, the necessity for humans to accept their roles, and the function of the Walden Code to the members of Walden Two. The novel begins in the disillusioned atmosphere of post-World War Two America. Burris, a psychology professor and the main character of the novel, views his academic life with indifference, sharing this attitude toward teaching with his philosophy professor colleague, Castle. A former pupil of Burris, Rodge, and a fellow soldier, Steve, return from the war, and dissatisfied with what they are expected to do with their lives, approach Burris with a proposition. A former classmate of Burris’, Frazier, has started a utopian community by the name of Walden Two, and the two friends invite Burris and Castle to accompany them on a visit. When they arrive, the enthusiastic, egotistical Frazier leads th... ...erimental nature of the Code. Frazier says how it is encouraged â€Å"to view every habit and custom with an eye to possible improvement. A constant experimental attitude toward everything† (25). This applies to the Code as well, which changes whenever the members feel that it is necessary. Even though Skinner made a name for himself through his scientific endeavors, his novel Walden Two displays his literary training and knowledge. By using the metaphor of the sheep to further explain the lives of Walden Two members in an enriching and scholarly way, Skinner manages to weave science and art together. His ability to enforce the ideas of positive reinforcement, acceptance of roles, and the politics of the Walden Code through the simplicity of a flock of sheep shows his literary merit. Skinner proves that he is not only a scientist, but a writer as well.

Love at First Sight Essay

Love at first sight is a common trope in Western literature, in which a person, character, or speaker feels romantic attraction for a stranger on the first sight of them. Described by poets and critics from the Greek world on, it has become one of the most powerful tropes in Western fiction. In the classical world, the phenomenon of â€Å"love at first sight† was understood within the context of a more general conception of passionate love, a kind of madness or, as the Greeks put it, theia mania (â€Å"madness from the gods†).[1] This love passion was described through an elaborate metaphoric and mythological psychological schema involving â€Å"love’s arrows† or â€Å"love darts,† the source of which was often given as the mythological Eros or Cupid,[2] sometimes by other mythological deities (such as Rumor[3]). At times, the source of the arrows was said to be the image of the beautiful love object itself. If these arrows arrived at the lover’s eyes, they would then travel to and ‘pierce’ his or her heart, overwhelming them with desire and longing (love sickness). The image of the â€Å"arrow’s wound† was sometimes used to create oxymorons and rhetorical antithesis. â€Å"Love at first sight† was explained as a sudden and immediate beguiling of the lover through the action of these processes, and is illustrated in numerous Greek and Roman works. In Ovid’s Metamorphoses, Narcissus becomes immediately spellbound and charmed by his own (unbeknownst to him) image. In Achilles Tatius’s Leucippe and Clitophon, the lover Clitophon thus describes his own experience of the phenomenon: â€Å"As soon as I had seen her, I was lost. For Beauty’s wound is sharper than any weapon’s, and it runs through the eyes down to the soul. It is through the eye that love’s wound passes, and I now became a prey to a host of emotions†¦Ã¢â‚¬ [4]†Love at first sight† was not, however, the only mode of entering into passionate love in classical texts; at times the passion could occur after the initial meeting or could precede the first glimpse. Another classical interpretation of the phenomenon of â€Å"love at first sight† is found in Plato’s Symposium in Aristophanes’ description of the separation of primitive double-creatures into modern men and women and their subsequent search for their missing half: â€Å"†¦ when [a lover] †¦ is fortunate enough to meet his other half, they are both so intoxicated with affection, with friendship, and with love, that they cannot bear to let each other out of sight for a single instant.†[5]

Sarah’s Night

Sarah wanted to impress them. Maybe Sara did not have many friends, and she wanted to make sure to make a good Impression on these new friends. New friends can be exciting, and the thought of going to a party excited her more because she had never been to a party. Sarah was trying to impress these friends by doing things she had never done. The ways Sarah displayed cognitive dissonance was her excitement of having new friends, and doing something different, but at the same mime she was uneasy about going to the party because she knew she should be home and was worried that she may get caught, and get Into trouble with her parents.She still had fun at the party and was glad that she went, but she still knew she should have been at home, and should have obeyed her parent's rules. Sara conformed to her peer†s beliefs by going to the party with them. They told her how much fun she would have, and she would be missing out if she did not go. Sara gave into peer pressure. Even though she knew this would cause problems with her parents, she anted her new friends to like her. That is why she gave into the peer pressure.Sara also had the excitement of going to the party. She had never been to a party before and was excited as well as curious. Some of the reasons Jack was Interested In Sara was because he found her attractive, they both lived In the same neighborhood, and when they started talking they found out they had the same taste in music, and had some of the same hobbies. These are related to the factors of attraction. Physical attraction because Jack said Sara was beautiful. Proximity because Jack and Sara lives n the same neighborhood.Similarity because they found out they have the same taste In music, and had some of the same hobbles. Aggression was the type of social Interaction displayed through the fight at the party. The aggression started as yelling, and quickly turned into a physical fight. We are not sure what started the fight. It could have starte d as a simple misunderstanding, or maybe of the guys was talking to the other's girlfriend, and that started a fight. It could have been a case of bullying, alcohol may have been involved as well. There were also teens from different spinsterhood at the party.This could be an issue If one is from a better part of town, so he thinks he may be better than the teen that does not have as much. Social even Sara and her friends. Up to the point of the fight, everyone was having a nice time at the party, but that stopped almost everyone's good time. Sarah's behavior was mostly influenced by her friends almost all night long. Starting off when they wanted her to go to the party. I'm sure she felt pressure, and wanted to fit in with her new friends. I believe that is why she said yes to them, and went to the party.Obviously Sara knows right from wrong, but at 15 years old, she succumbed to peer pressure. Teenagers are easily more influenced at this age because they want to fit in with their friends. Sara was worried about get caught, and getting into trouble with her parents, but she knew she always had listened her parents, and never got into trouble. This made her think it would be all right, and she would not get into much trouble if she went to the party because she had never been in trouble. Sara and her friends were influenced to leave the party because of the fight that broke out.If not for the fight, I am sure they would have stayed much longer. Looking back on the night, I am sure Sara may have had mixed emotions. Some positive, and some negative. On the positive she got to experience her first party with her new friends, and she met a boy at the party. On the negative she probably let her parents down by breaking curfew, and had them worried about her. Sara had to wonder if it were worth lying to her parents to have fun, or is her new friends, and the party more important. This is something Sara will need to have a look at in her life.

Quotes About Courage From the Cowardly Lion

Quotes About Courage From the Cowardly Lion The Cowardly Lion from The Wizard of Oz lives up to his name, at least at the beginning of the 1939 film. We eventually learn that hes not really a coward;  rather, he thinks he is  because he doesnt ​believe in himself. Before all is said and done, the Cowardly Lion performs several courageous acts without realizing his bravery. The Cowardly Lion Is Caught Faking Bravery The first time  the Lion encounters Dorothy, the  Scarecrow,  and the Tin Man, Dorothy smacks him on the nose for being a bully. She quickly realizes hes all bluster: Dorothy:  My goodness, what a  fuss youre making! Well, naturally, when  you go around picking on things weaker than you are. Why, youre nothing but a great big coward!Cowardly Lion:  [crying] Youre right, I am a coward! I havent any courage  at all. I even scare myself.  [sobbing]  Look at the circles under my eyes. I havent slept in weeks!Tin Man:  Why dont you try counting sheep?Cowardly Lion:  That doesnt do any good, Im afraid of em. The Cowardly Lions Funny Fear Quote The Cowardly Lion doesnt usually let his nervousness keep him from doing the right thing. He has a sense of humor about it, too. In one scene, he wants to be brave and save Dorothy  but has to make a joke first: Cowardly Lion: All right, Ill go in there for Dorothy. Wicked Witch or no Wicked Witch, guards or no guards, Ill tear them apart. I may not come out alive, but Im going in there. Theres only one thing I want you fellows to do.Tin Man and Scarecrow: Whats that?Cowardly Lion: Talk me out of it! The Cowardly Lion Shows His Bravery By the time he encounters the Wicked Witchs palace guards, the Lion has had enough. If hes afraid, he doesnt show it (we suspect that he is but is putting on a brave front): Cowardly Lion: Put em up, put em up! Which one of you first? Ill fight you both together if you want. I’ll fight you with one paw tied behind my back. I’ll fight you standing on one foot. I’ll fight you with my eyes closed...oh, pullin’ an axe on me, eh? Sneaking up on me, eh? The Cowardly Lions Thoughts on Courage In his most famous song, the Lion muses on what it would be like if he had courage (not realizing he already has plenty): Cowardly Lion: [singing]Im afraid theres no denyinIm just a dandy-lionA fate I dont deserveIm sure I could show my prowessBe a lion, not a mouseIf I only had the nerve Just before meeting  the Wizard in the Emerald City, the Cowardly Lion muses about what it would be like to be the king of the forest,  imagining that everyone would respect and fear him: Dorothy:  Your Majesty, if you were king, you wouldnt be afraid of anything?Cowardly Lion:  Not nobody! Not nohow!Tin Man:  Not even a rhinoceros?Cowardly Lion:  Imposerous!Dorothy:  How about a hippopotamus?Cowardly Lion:  Why, Id thrash him from top to bottomus!Dorothy:  Supposing you met an elephant?Cowardly Lion:  Id wrap him up in cellophane!Scarecrow:  What if it were a brontosaurus?Cowardly Lion:  Id show him who was king of the forest!

Effect

Sentence Connectors Sentences Showing Cause / Effect Sentence connectors are words and phrases that connect sentences to help with understanding. Sentence connectors are also known as linking language. This linking language can be used to order what you have to say, show opposition, provide clarification and so on. In many grammar books, you will find information about sentence connectors when reading about subordinating conjunctions, coordinating conjunctions and so on. Here are sentence connectors that show cause and effect in written English.   Type of Connector Connector(s) Examples Coordinating conjunctions for (cause), so (effect) Professionals can sometimes be extremely impatient, for their positions are at times rather stressful.The doctor decided a second opinion was required, so Tom was sent to an eye specialist. Subordinating conjunctions because, since, as Since high level positions are at times rather stressful, professionals can sometimes be extremely impatient.Ive decided to go back to school because Ive always wanted to study philosophy.As the meeting began late, the CEO went directly to his presentation on last quarters sales. Conjunctive adverbs therefore, as a result, consequently High level positions are at times rather stressful. Therefore, professionals can sometimes be extremely impatient.Susan enjoyed spending her free time at the theater. As a result, she decided to take a vacation in London in order to attend plays.The rent has increased drastically over the past two years. Consequently, weve decided to move to a less expensive city. Prepositions because of, due to, as a result of Due to the stressful nature of high level positions, professionals can sometimes be extremely impatient.Albert left work early because of his appointment with his doctor.Many students spend two or more hours playing video games each day. As a result, their grades suffer and they sometimes need to repeat classes. More About Sentence Connectors Once you have mastered the basics of correct usage in written English, you will want to express yourself in increasingly  complex ways. One of the best ways to improve your writing style is to use sentence connectors. Sentence connectors are used to express relationships between ideas and to combine sentences. The use of these connectors will add sophistication to your writing style. Sentence connectors can do more than show cause and result. Here is a short overview with examples of each type of sentence connector and links to more information. When you want to give additional information: Not only have I not finished my work on the report, but I also need to begin work on next months presentation in New York which is very important.Mark would like to focus on his studies next year. In addition, he wants to look for an internship to improve his resume to help him in his future job hunt. Some sentence connectors show opposition to an idea  or indicate surprise situations. Mary asked for another week to complete the project although she had already spent three weeks in preparation.Despite the economic growth of the past eight years, most middle class citizens are having difficult making ends meet.    Contrasting information with connectors helps you show both sides of any argument: On the one hand, we havent invested in infrastructure over the past three decades. On the other hand, tax revenues are at the lowest in years.Unlike my French class, homework in my business course is challenging and interesting.   Subordinating conjunctions such as if or unless express conditions in various situations. If we dont finish the project soon, our boss will be very upset and fire everyone!She decided to finish school in New York. Otherwise, shed have to move back home and live with her parents. Comparing ideas, objects ,  and people is another use for these connectors: Just as Alice would like to attend art school, Peter wants to go to a music conservatory.  The marketing department feels we need a new add campaign. Similarly, research and development feel our products need a fresh approach.

North America Immigration Essay Example | Topics and Well Written Essays - 500 words

North America Immigration - Essay Example The pace of migration rose from 1910 following the Mexican revolution. Around fifty thousand Mexicans migrated to USA each year from that period till 1929. The reason of migration was higher availability and opportunity of Job in USA than in Mexico. Jobs in USA also offered a higher wage rate than that in Mexico. To tame this inflow, in 1929 around 2 million Mexicans were forcefully deported back to Mexico. In 1942 during the Second World War considering the Mexicans as a cheap source of labour again looked profitable and a programme named Bracero was formed by USA and Mexican officials that paved the way for legal status for the Mexican immigrants as guest labourers. Obviously the Mexican labourers working in USA under that programme were bereft of any labour protections that were extended to USA labourers. The same set up has been maintained till 1986, however not in papers rather through verbal and mostly under the table agreement. In 1986 USA government gave amnesty to 3 million uncited Mexican labourers and were given all possible rights that a USA labour enjoys. However, owing to the high demand of undocumented Mexican labourers from corporations for the lesser burden on corporations regarding wage and rights, their number kept on growing. (Head) According to the 1990 census of United States of America the documented Mexican population was 4.3 million that rose to 9.8 in 2002. The undocumented population of Mexicans in USA grew at a faster rate; it was 2 million in 1990 and 5.3 million in 2002. The projected number of Mexican immigrant in USA would be 13 million by the end of 2010. (migrationinformation.org) A striking change has taken place in terms of destination of the Mexican immigrants in USA. The traditional destination areas mentioned previously are gradually getting replaced by states like â€Å"Alabama, Arkansas, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and

A4 Essay Example | Topics and Well Written Essays - 3000 words

A4 - Essay Example The Canons was prepared by a joint committee through the sponsorship of the Engineers’ Council for Professional Development, a coordinating body of technical engineering societies. It was published in January 1947, with a revision published in November of the same year, in the American Engineer. In 1948, the Board adopted a motion to encourage state societies to adopt the Canons as amended. In 1952 and 1957, the Board adopted Rules of Ethical Conduct and the Rules of Professional Conduct, respectively, to support the Canons. Then in June 1964, the Board adopted the National Society for Professional Engineers’ (NSPE’s) Code of Ethics to replace the Canons of Ethics for Engineers and Rules of Professional Conduct. The succeeding years saw several adjustments in the Code intended to attune its provisions to the developing environment. The more recent and pertinent additions to the Code were introduced in January 2003 and January 2006. The 2003 incorporation was a new section that reads: "Engineers shall continue their professional development throughout their careers and should keep current in their specialty fields by engaging in professional practice, participating in continuing education courses, reading in the technical literature and attending professional meetings and seminars." The new section was important in that it made it the duty of every professional engineer to keep his training and knowledge current with new developments. The 2006 addition to the Code is section (III.2.d.) which reads: "Engineers shall strive to adhere to the principles of sustainable development1 in order to protect the environment for future generation." While earlier amendments dealt with the formal relationships among engineers, their clients, colleagues, society and their profession, the 2006 amendment is the first vital

Airport Passenger Process Mapping Coursework Example | Topics and Well Written Essays - 1500 words

Airport Passenger Process Mapping - Coursework Example Developing a comprehensive operation plans calls for the involvement of all stakeholders responsible for the running of business ventures (Magali). The Dubai airport has instituted its operation management plans to address the ever-changing intricacies as well as regulatory compliances of safety issues in the modern world. The Dubai airport handles millions of passengers all year round. For instance, in 2010, it handled close up to fifty million passengers. To manage the passengers the Dubai airport has instituted an operations management approach, which has integrated technology to manage both cargo and passengers (Dubai Airports). With numerous systems offering information, an operating system can be weighed down with information burden. Therefore, connecting and managing this data entails careful planning as well as a means of transforming the information into knowledge, which can lead to the smooth running of an airport (Rees). Security operational management With an array of ope rations platforms, all probable contributors to the general security scheme, it can fastidiously become challenging to manage security operations. The main aspect to overcome a security challenge in an airport setting like Dubai airport is in the initiation of a scalable response, which has the capacity to manage all elements of airport security from a central position. For instance, the Dubai airport consists of various terminals handling both domestic and international flight as well as cargo destined for the United Arabs Emirates and beyond (Emirates). At Dubai airport, systems that enhance airport security operations management are endless; some of the most notable include freight and baggage handling and screening, accessibility control, metal detectors, alongside video monitoring and surveillance. The security operations management of an airport has benefited a great deal from visual surveillance. Integrated visual analytics in security operations has the capacity of recognizi ng unattended passengers load, irregular behavior activities, as well as irregular passengers and vehicle flow. All these components enhance airport security rejoinders, particularity, if the number of visual streams to be monitored, is significant (Emirates). Passenger operations Dubai airport handles millions of passengers all year round. Therefore, to manage these passengers the emirate group has stepped up its operations to ensure the smooth flow of passengers in and out of Dubai. Since the majority of aircrafts traffic from Dubai airport is international, the three key passenger terminals in operation have been fitted with state-of-the-art immigration management amenities for worldwide travel (Dubai Airport Guide). The average annual passenger growth rate at Dubai airport stands at eighteen percent. This growth parameter represents a likely passenger congestion scenario at Dubai in future.

The Impacts Of Cosmetic Surgery On Society Media Essay

The Impacts Of Cosmetic Surgery On Society Media Essay Given the advancements in technology, cosmetic surgery, a type of plastic surgery, has become more of an art than an operation nowadays. Inevitably, it has also become one of the popular avenues of fighting against signs of ageing or correcting ones self perceived imperfections. According to Medical-Dictionary.Com, Cosmetic surgery is defined as surgery that modifies or improves the appearance of a physical feature, irregularities or defects. It belongs to the family of plastic surgeries that also includes various types of surgeries like  reconstructive surgery,  hand surgery,  microsurgery, and the treatment of  burns, with cosmetic surgery being the most well known among them all. For the eyes, we have cosmetic surgeries like, blepharoplasty that reshapes the eyelids or allows the application of permanent eyeliner, epicanthoplasty that removes the presence of epicanthal folds around the eye. For the face, we have surgeries like, chemical peel that helps minimize the appearance of facial scars and wrinkles, otoplasty that involves reshaping the ear by pinning the protruding ear closer to the head, lip enhancement that improves lips fullness through surgical enlargement, chin augmentation that involves implanting usually silicone by sliding genioplasty of the jawbone or by suture of the soft tissue, cheek augmentation that uses implants to either reduce the cheeks or make them appear fuller, browplasty that elevates eyebrows and smoothes forehead skin, midface life that tightens the cheek while the most extreme of them all would be orthognathic surgery that manipulates facial bones through controlled fracturing. For modifying our bodily features, we have surgeries like, breast augmentation that allows the enlargement of breast by means of fat grafting, saline or silicone gel prosthetics, reduction mammoplasty that enables breast reduction through skin and glandular removal and mastopexy that facilitates breast lifts that lifts and reshapes breasts to make them less saggy, abdominoplasty that reshapes and firms the abdomen, buttock augmentation that facilitates lifting and tightening of buttocks by excision of redundant skin, liposuction that removes fat deposits by traditional suction technique or ultrasonic energy to aid fat removal and last but not least, filler injections that can be done on any part of the body that involves injecting collagen, fat and other tissue filler injections, usually to make those parts appear fuller. After introducing this much details about the types of cosmetic surgery techniques made possible by technological advancements available now and today, I would be elaborating more on how the availability of cosmetic technological surgeries have impacted our society through prevalent forms of mediums that we are exposed to everyday inevitably. The main and most influential mediums would have to be the media and peer pressure from friends and families. Let us take a closer look at the types of media and societal mediums available. Movie Industry Movies is probably one of the most common mediums that we get exposed to and indulge in. To get a better understanding on the gross profits of movies, we refer to The-Numbers.Com. According to the website, Avatar raked a worldwide gross of US$2,783,556,202 while Titanic earned a gross profit of US$1,842,879,955. These figures gives us a better insight on how widely watched are movies and the impacts these charming celebrities can have on society. This brought to my point that some celebrities influence us when some of them are actually very open about the fact that they have had cosmetic surgeries such as breast implants, lip augmentations, veneers and rhinoplasties while some others deny it. Some of the famous examples include, Heidi Montag, Joan Rivers, Bruce Jenner, Dolly Parton, Donatella Versace, Michael Jackson and so on. They have openly admitted to having gone under the knife and some have even shared their experiences on television, according to Cosmeticsurgerytoday.Com and Sydney4women.Com.Au. The general public tend to look up to these figures of fame and glamour while aspiring to look like them. In the more extreme cases, plastic surgeons do get requests from patients saying that they want to look like a certain celebrity as extracted from Cosmeticsurgerytoday.Wordpress.Com. However, plastic surgeons do warn celebrity worshippers against it as the results are not guaranteed and there are side effects to it. Advertising Industry In the advertising industry, we often see the application of celebrity endorsements in adverts, with the aim of increasing the masss likelihood of adopting the brand under the effect of wanting to imitate the behaviour of their idols and that if they adopt this brand, they are, in one way or another, one step closer to that celebrity by offering their support to him or her. For example, in adverts featuring sports products, they often employ the use of sporty figures in the sports industry to present that sporty and healthy image that you can be as sporty and healthy like them; enjoying the stated benefits of that product should you adopt that brand of sports products too. Apart from misleading the public through this persuasion method, it also transmits vanity values and materialistic ideals into the younger generations of now and today. We always depict slim, slender feministic figures as much sought of in advertisements like for perfume, fashion products or even facial products but rarely anything about females being attractive in their own skin regardless of their shape and size as it should be. This creates the impression that only slim and slender ladies are beautiful and is in fact, piling onto the vanity effect. This would fuel onto desires to go under the knife to look pretty and desired by the society, often neglecting the fact that only positive testimonials on cosmetic surgeries are featured and the botched cases are more widespread than we realize. Societal Norms As we all know, there has been drastic changes in societal norms comparing todays trends and levels of acceptances to cosmetic surgeries compared to just a few decades ago. In the past, it used to be a shameful thing to have gone under the knife, because features that we are born with are inherited from our parents. However, much as the majority are now higher educated and richer to afford these surgeries, it has become a norm to go under the knife so long as the end results make one happier and more confident. In South Korea, it is more competitive than ever about whose kids are looking better than it being conservative. Dr Shim Hyung Bo, a plastic surgeon in Seoul says that parents make their kids get plastic surgery to look good and it is just as important as their kids getting good grades while teenagers as young as 14 are doing eye surgeries and eye jobs have become a favourite high school graduation gift from proud parents as quoted from Time.Com. Much as countries like Singapore itself may be more conservative and Asian-oriented, we are also starting to move towards the more acceptable kind of surgeries like blepharoplasty that reshapes eyelids, liposuctions that removes body fats and also rhinoplasty as admitted and righteously justified by famous blogger, Xiaxue as reported by media coverage on papers and also on her own blog, Xiaxue.Blogspot.Com. Furthermore, it is to be brought to attention that most of Xiaxues readers ages range from teens to adults and this may greatly influence the highly impressionable younger generations. Publication Industries The amount of printed media that we come into contact with everyday also heavily endorses cosmetic surgery procedures such as newspapers that features stars who have undergone or is suspected of having gone under the knife or magazines that actually help disseminate knowledge about certain procedures. The higher the frequency the society is exposed to such genres of information and news updates, we are more likely to accept the idea of cosmetic surgery under classical conditioning and also may become interested to research for more information on our own. Some individuals who may not have the idea to want any form of cosmetic surgery would be tempted to go for it should they be awed by the results, for example, after surfing websites like Goodplasticsurgery.Com. This is a website where they compile plausible photos and brief descriptions of celebrities who have gone under the knife and looks more gorgeous than ever. Apart from the entertainment values of such websites, it is not to be neglected that it might be acting as a medium in piling onto the misleading fact that having cosmetic surgeries done is pretty much desirable and offers amazing results. On the other hand, there are websites like Sydney4women.Com.Au that also provides links to websites that offers recommendable surgeons as a related link to its cosmetic surgery articles. For the website, the link might just be an avenue for earning advertisement fees but to the public, it is actually a form of raising the accessibility of avenues to get cosmetic surgeries done. Advantages of Cosmetic Surgery The most straightforward of cosmetic surgery has to be the benefits of aesthetic improvements to ones looks. For a burn victim, it would drastically improve his or her life due to the fact that they can minimize the damages inflicted on them to the best of their probabilities. For a female who has been teased at all her life about her appearance, cosmetic surgery might just be the easiest way out to improve her social life, her confidence and also the way she would lead her life post surgery, example as stated from Neikie Renos real life account as on Abcnews.Go.Com. Another advantage of cosmetic surgery would be to correct physical defects that may have resulted from accidents after birth or defects that they may have been born with since birth and cosmetic surgery may actually give them a shot at leading normal lives as quoted from Cosmeticsurgerya-z.Com. On the other hand, patients who have gone under the knife for liposuction and breast reduction may find their lives greatly enhanced in terms of being physically active in leading sporty lifestyles that helps them to be healthier than they can ever imagine. Disadvantages of Cosmetic Surgery One of the most crippling disadvantages of cosmetic surgery is that the results may not come out as desired or envisioned. All surgeries carry some degree of risks and much as complications are rare, they do occur. Some of the most common risks associated with cosmetic surgery are, infections, severe bleeding, nerve damages, tissue deaths, seroma which is more widely understood as fluid collecting around the area of surgery and hematoma which refers to bruising around the area in layman terms. Blood clots and deep vein thrombosis are also possible complications of cosmetic surgery. Besides, some complications may be enhanced if the patient has certain health conditions such as diabetes that may result in massive bleeding as cited from Livestrong.Com. In terms of post surgery appearance, unsightly scarring is also a major concern as it may also prove to be a tell tale sign that the patient has undergone surgery previously. Putting the medical side effects aside, cosmetic surgery on its own is also costly and the costs stated by clinics are usually only the base cost of the procedure and surgeon fees, hospital fees, along with lost wages, medication costs and after care costs must be factored in when considering the costs of going under the knife. Last but not least, the point that may be the most interesting and scary of all to date is the fact that accounts stating that people actually DO get addicted after having their first surgeries done. As reported by Abcnews.Go.Com, Neikie Reno actually got obsessed with cosmetic surgery procedures and has had 14 surgeries done over the span of over a decade, spending a grand total of $83,000 on them all. Although it is the fact that they are addicted to the feel good factor after having these surgeries which may not be a bad thing, however, as addictions go, many might not know when to stop and this may have disastrous effects on them eventually. Conclusion Much as cosmetic surgeries have the ability to improve our lives, it also has the ability to mislead our judgements. The very fact that media mediums propagate the idea of being good looking brings about better and easier lives by earning the envy of others. All these does not help impressionable viewers to break off and move away from the norms of being a superficial, vain and materialistic individuals that cannot think for themselves independently. In the long term, our younger generations will all be cultivated into this look good, feel good mindset, no matter the costs or side effects of these cosmetic surgeries. It is also to be taken into account that this effect would snowball as most of us are inclined to follow each others actions under peer pressure, social norms or trends as often portrayed by the media. Much as Everyones Guide to Cosmetic Plastic Surgery written by Lachlan Currie says that modern cosmetic surgery has evolved into a specialist field which involves the use of numerous reliable techniques that allows safe improvements to be made to the face and body, I still think that everyones body constitution is different and there is no one method that insures all individuals against any complications. On the other hand, Cosmetic Surgery of the Asian Face written by John A. McCurdy, Samuel M. Lam has also pointed out expertly that although the stereotype of Asians having yellow skin pigmentation, straight coarse black hair, a flat face with high malar eminences, a broad, flat nose and narrow slitlike eyes with a characteristic epicanthal fold may be loosely applied to the eastern Asian group of people, the aesthetic surgeon should appreciate that considerable individual variations exists in all of these physical traits. This adds on to the point that much as cosmetic surgeries are meant to bring about aesthetic facial improvements, the patient would have to know their own features well and not to blindly go under the knife to look like some Western celebrity despite knowing their Asian descent that might bring about unsatisfactory results after all that post surgery trauma. In a nutshell, I am totally agreeable to cosmetic surgeries so long as it is done to improve ones life and that individual is able to judge for themselves their own limit and had done sufficient research on their own prior to going under the knife.

Essays --

Luke Born Professor John Mazza Technology and Society 30 January 2014 1.TOOTHPASTE Toothpaste was invented sometime near 5000 B.C. By the Egyptians. Back then it was a powder like substance It was later redeveloped by the Greek and Romans. Later the Persians improved on the formulas that the Greek and Romans had created. In the 18th century British doctors,dentists,and chemists introduced a tooth powder called dentifrice. I personally think that this is a good and important invention because without this there would be many problems. Starting with many tooth related problems such as cavities and tooth decay. Lets take a moment to see how far toothpaste has came. It started such a long time ago back when it was made from brick dust and crushed china to where now there is so many different types of toothpaste, for example: Tooth whitening , flavored, medicated, fluoride, and childrens. 2. CRAYONS In 1644 Crayons were invented by the europeans. They were orgianally created with charcol and oil. Today crayons are created wit ha mixture of wax and colored dyes. Crayola, proboly the biggest manufacturee of crayons orgianally created their crayons in 1902 but did not realese them to the public until 1903. Today you can go into almost any classroom and find a pack of crayola crayons. Throughout th e years there has been many different types of crayons. They have made washablle crayons,neon creayons, and even multi-colored crayons. 3..TELEPHONE The telephone was invented in 1876 by Alexander Graham Bell.†Mr. Bell invented the telephone by accident when he was trying to invent a device that could send more than one telegram at the same time.†2 Before this people would have to send telegraphs, wich where meseges that where sent in... ...le,26 Sep. 2012. 30 Jan. 2014.4 Connelly, Thomas.†History of toothpaste.† Toohpaste. 2 Sep. 2010. 30 Jan. 2014 5 â€Å"The History of Crayons.† CrayonCollecting. 30 Jan. 2014. 6 Crayola. "Who Invented the Crayon?" Crayola.com. N.p., n.d. Web. 30 Jan. 2014. 7 "The Wright Brothers - First Flight, 1903", EyeWitness to History, www.eyewitnesstohistory.com (2003). 30 Jan. 2014.8 "BAND-AID ® Brand Heritage." Brand Heritage. N.p., 24 Jan. 2012. Web. 28 Jan. 2014.9 "Invent Now | Hall of Fame | Search | Inventor Profile | Peter Carl Goldmark." Invent Now | Hall of Fame | Search | Inventor Profile | Peter Carl Goldmark. N.p., 2007. Web. 30 Jan. 2014.10 "The Story of Color Television." The Story of Color Television. PrincetonInfo.com, n.d. Web. 30 Jan. 2014. 11 "The Manhattan Project: Making the Atomic Bomb." Introduction. Atomic Archive, n.d. Web. 31 Jan. 2014. 12

Music Concert Report

Concert Report Guidelines Listening to live performances is an essential part of learning to appreciate and understand music. Treat this report as though you were a music critic writing for your local newspaper. In other words, what did you like/not like and why? Here are some general guidelines to help you listen, think, and write about a concert. Basic Information to Include When and where did the concert take place? How many pieces were performed? What were they called and how many movements were in each? Who composed each piece? Who were the performers (name of the ensemble and/or names of the soloists)?If there was a conductor, what was his or her name? What types of instruments were played and/or what types of voice parts were featured? Was there any special purpose to the concert? If so, explain. General Questions to Keep in Mind What was your general reaction to the concert? How did the performance sound to you? Was the music performed well? Were the musicians rhythmically â €Å"together†? Were they playing/singing in tune? Did any instruments or voices stick out? How would you rate the musicians’ technical ability and the energy of their performance? Did they seem well prepared for the concert?Which composition did you like best? Why? (e. g. , what specifically did you like about the piece itself or the way it was performed? ) Which composition did you like least? Why? Did any of the compositions trigger an emotional response from you? What were your specific feelings or thoughts in response to the music? Specific Points to Consider You may want to focus your discussion and analysis of the concert on one or more of the following points. Describe what you heard and observed using the following musical terms, elements, and concepts discussed in class when applicable.Genre (symphony, concerto, string quartet, etc. ) Stylistic period (Baroque, Classical, Romantic, etc. ) Mood (emotion conveyed by the music and performers) Pitch To what extent does pitch vary throughout the piece? How do changes in pitch reflect changes in mood? Rhythm (beat, accent, tempo, meter, syncopation) How were the elements of rhythm used to create special or interesting musical effects? Dynamics (level of sound) Identify changes in dynamics and discuss the effect these changes create. Tone color (bright, brassy, warm, ringing, hollow, etc. Mode (major, minor) Harmony/Melody Discuss the balance (or lack of it) between the melody and its â€Å"accompaniment. † Did you hear consonance, dissonance, or a combination of both? Motives/Themes Identify and note where individual motives and themes are first introduced and subsequently reappear in each piece. Texture (monophony, homophony, polyphony, etc. ) Form (sonata form, A B A, theme and variations, etc. ) Using the musical terminology and concepts covered in class, discuss the most interesting musical elements or features of the pieces that were performed.Compare the pieces from this performan ce with other compositions you have studied in class, noting similarities and differences. (Note: In selecting a composition from class, you may want to look for a piece by the same composer, from the same style period, or of the same genre as the piece(s) from the performance. ) How does this concert compare to the performance(s) you attended previously? Describe the behavior of the performers and the audience. What, if any, interaction occurred between the two? What kind of behavioral expectations do performers and audiences bring to the concert?How are these expectations satisfied or frustrated? Other VERY Important Information Concerts should be semi-professional/collegiate level or above. (For example, attending a younger sibling’s high school band concert will not be accepted. ) The purpose of these concerts is to attend a concert you might not normally attend in an attempt to expand your horizons. This means attending a rock/country/pop concert is out of the question. A good rule of thumb is when debating whether a concert is appropriate or not, ask your professor! Once you attend a concert, please submit the report within five days of the event.Any papers handed in beyond that point will NOT be accepted. Paper requirements: a minimum of two pages, double-spaced, 12-point font, one-inch margins. Please edit your paper for accuracy. Include the program (or ticket stub if no program is given out) with the report. Organizations With Community Events Calendars on the Web: A&M: http://performancestudies. tamu. edu/ Blinn: http://www. blinn. edu/odonnell/index. htm MSC OPAS: http://opas. tamu. edu/ Arts Council – Brazos Valley: http://www. acbv. org/ KBTX: http://www. kbtx. com/ KAMU: http://events. publicbroadcasting. net/kamu/events. eventsmain

Inustrialized Food Production

Industrialized Food Production: A Dangerous Path When visiting the grocery store, shoppers are bombarded with pleasant photos of farmers in their fields. This idyllic agricultural way of life may have existed in the past, but today’s farms are much different. In our modern era, a revolution has taken place and food production has changed dramatically. The industrialized method of food production has created a dangerous and unsustainable system. Choosing locally sourced foods is beneficial to the planet, health, and local economies. The 100 mile diet has brought attention to this important subject and made people aware of the impact of food choices. Humans began farming over 9000 years ago, and many technological advancements have occurred since that time (Mintz, Du Bois, 101). Most significantly in the modern era, the green revolution changed the way food was grown. The green revolution allowed for intensification of food resources, intended to alleviate world hunger (Bourlag). Lead by Norman Bourlag, hybrid variations of wheat were bred to produce higher yields and be two to three times more resistant to disease. Success was achieved, but has created more issues. From 1950 to 1999 production on the same size acreage increased 170%, producing 1. 9 billion tonnes of grain (Bourlag). However, copious amounts of fertilizers need to be added to the soil to support this production; this leads to more chemical run-off and contamination of water sources. Another major problem is that the hybrid seeds lead to development of genetically engineered seeds. These grains are patented by large corporations, causing costs to rise and taking control away from farmers. The local farmer no longer has control over how they grow crops or run their farm. Large companies like Monsanto hold all the power. The genetically modified seeds that are needed for the high yields are patented, and farmers are forced to purchase new seeds each year (Food Inc. ). For centuries, farmers have been able to save seeds from their crops for planting the following year. With the introduction of patents, farmers now face massive lawsuits if they try to reuse seeds. Even though many farmers do not want to use the modified seeds, it is nearly impossible because of cross contamination. Mark Anslow provides an example of one Canadian farmer: Percy Schmeiser. He found that sixty percent of his crop had been contaminated by Monsanto engineered seeds carried onto his land by the wind (12). Even though Schmeiser did not plant or want the seeds, he still faced intimidation and lawsuits from the giant biotechnology company (Anslow, 13). The power held by these agribusiness giants controls what farmers can do. The control held by corporations is not limited to grains and seeds, it extends into poultry and livestock. The high demand for meat created by the multitudes of fast food restaurants has completely changed the way animals are raised. Factory farming techniques produce plump animals from small areas. About 10 billion animals are raised and killed for food every year in the United States, many of these inhumanely (â€Å"Humane Eating : The Humane Society of the United States. â€Å"). Laying hens are kept in cages so small they cannot even move. In addition, animals have been bred for meat production, leading to chickens with breasts so heavy they can barely walk; chickens often die from their own weight (_Food Inc_. ). Cattle are raised in small pens with no area to graze. Instead, they are fattened up with corn (Nierenberg, 22). These feedlots are seas of manure and disease. Farmers are pressured by that large companies they hold contracts with to have the latest technologies. This means taking on massive debt that forces farmers to continue producing for that company, even if they do not agree with the practices. For example, poultry producers working for Tyson, one of the largest companies, have been forced to â€Å"upgrade† chicken houses to be large sheds with no natural light, with thousands of chickens packed inside (_Food Inc_. ). As with grain producers, livestock producers are caught in a debt cycle by powerful corporations. Major health issues are caused by industrialized food production. The close quarters and filthy conditions where the animals are raised are perfect conditions for the spread of disease. Animals raised intensively arrive at slaughterhouses covered in feces, which raises the risk of contamination during the processing (Nierenberg, 22). As well, a variety of antibiotics are used to as feed additives to prevent disease and encourage growth in livestock and poultry, which are then ingested by humans, increasing antibiotic resistance worldwide (Sayre, 78). The crowded, stressful conditions of intensive farming, combined with ammonia released from waste and lack of sunlight facilitate the spread of disease among animals and to humans. As well, the manure from these animals is contaminated with the antibiotics; if a manure lagoon bursts or seeps into the water supply, anyone using the water to drink or bathe can be infected (Sayre, 77). One way to reduce these issues is to eat less meat, reducing demand and the need for intensive factory farm operations (Pollan, 33). Another solution is to choose locally raised meat. This allows consumers to get to know the farmers and practices used to raise the livestock. In addition, it is more likely that the meat has been processed in a smaller slaughterhouse, reducing chances for cross contamination from many sources. Local food increases the amount of information available to consumers and provides food security. Factory farming not only harms the animals and the farmers, it has huge environmental impacts. The production of livestock and dairy actually contributes more greenhouse gases to the environment than vehicles (â€Å"From Field To Feedlot To Fork. â€Å"). Globally, 18% of greenhouse gas emissions are created from feedlot to dinner table. Animal production creates emissions at every stage. Fossil fuel is required to run equipment, grow crops, transport animals, and distribute products. The production of synthetic fertilizers and pesticides alone require the equivalent use of over 123 million barrels of oil (â€Å"From Field To Feedlot To Fork. â€Å"). Factory farming centralizes production areas, meaning that in order to slaughter and distribute the meat, long distance transportation is required. Aside from the fossil fuel use, greenhouse gases are created by the animals themselves. Grazing animals, like cattle, release methane. While this is natural, the huge amounts of livestock being produced are massive contributors to global warming. As well, the manure produced by these animals exceeds amounts that can be used as fertilizer for fields. The excess amounts are stored in ponds and lagoons, where more gases are released as it decomposes (Nierenberg, 23). By choosing to eat local, consumers negate the creation of much of the pollution. The most obvious reduction is in transportation emissions. On average, a meal travels 2414 km from farm to table. This is over a 25% increase from 1980 (Roosevelt, 78). Shopping at a local farmers market or farm stand reduces the distance considerably. A study in Iowa found that a regional diet consumed 17 times less oil and gas than a typical diet based on food shipped across the country and around the world (Smith, Mackinnon, 65). Another way local eating reduces environmental impacts is though more sustainable practices. Local farms are usually operated on a smaller scale; livestock can graze on grass, and the manure produced fertilizers the field. Another benefit of small farms if the diversity they provide. Agribusiness operations focus on monoculture. One crop is grown over hundreds or thousands of hectares. A small farm features more diversity, attracting and providing habitat for a range of wildlife (Pollan, 62). As well, smaller farms require far less chemical additives like pesticides and fertilizer, both produced with fossil fuels. Recently, the 100 mile diet has brought attention to choices consumers can make and why local choices are important. A couple in Vancouver undertook a year long challenge to only eat food that was grown or produced within a one hundred mile radius of their home (Smith, Mackinnon). At first, this seems like an overwhelming task, but is actually achievable. Some luxury items, like coffee and chocolate, must be given up, but most essential items are available. While it may not be possible for everyone to follow the 100 mile diet completely, choosing local products as often as possible has many benefits. As well as reducing transportation costs and emissions as mentioned earlier, purchasing food from local farmers helps the local economy. The income stays in your local area instead of being absorbed by a multinational corporation. A British study found that money spent at a local farmers market had twice the economic value for the area than money spent at a supermarket chain (Smith, Mackinnon, 112). The reduced transportation time also has health benefits. Produce is not picked until it is ripe, and often sold the same day, so the nutrients are not degraded when it reaches the dinner table. Food production has undergone many changes since the rise of agriculture thousands of years ago. The rise of factory farming practices has brought many negative changes to food. Rates of pollution and disease have risen dramatically, and conditions for animals and farmers are very poor. The recent popularity of the 100 mile diet has brought raised public awareness about food choices. By choosing locally produced food consumers get a more nutritious product, reduce environmental impacts, and support local economies. Works Cited Anslow, Mark. â€Å"Farmer warns: ‘GM will destroy organic industry'. † The Ecologist 38. 10 (2009): 12-13. General Science Index. Web. 30 Nov. 2009. Bourlag, Norman. â€Å"Biotechnology and the Green Revolution (ActionBioscience). † ActionBioscience – promoting bioscience literacy. Nov. 2002. Web. 4 Dec. 2009. http://www. actionbioscience. org/biotech/borlaug. html. Food Inc. Dir. Robert Kenner. Alliance, 2009. DVD. â€Å"From Field To Feedlot To Fork. † Cool Foods Campaign. 2009. Web. 04 Dec. 2009. http://coolfoodscampaign. org/your-tools/global-warming-and-your-food/from-field-to-feedlot-to-fork/. à ¢â‚¬Å"Humane Eating : The Humane Society of the United States. † The Humane Society of the United States. 2009. Web. 04 Dec. 2009. http://www. humanesociety. org/issues/eating/. Mintz, Sidney W. , and Christine M. Du Bois. â€Å"The Anthropology of Food and Eating. † Annual Review of Anthropology 31 (2002): 99-119. Print. Nierenberg, Danielle. The Commercialization of Farming: Producing Meat for a Hungry World. † USA Today (Periodical) 132 (2004): 22-4. Readers' Guide Abstracts. Web. 1 Dec. 2009. Pollan, Michael. In Defense of Food. New York: Penguin Paperbacks, 2009. Print. Roosevelt, Margot â€Å"The Lure of the 100-Mile Diet. † Time 167. 24 (2006): 78. Academic Search Premier. EBSCO. Web. 4 Dec. 2009. Sayre, Laura. â€Å"The Hidden Link Between Factory Farms and Human Illness. † The Mother Earth News Feb. /Mar. 2009: 76-83. Readers' Guide Abstracts. Web. 1 Dec. 2009. Smith, Alisa, and J. B. Mackinnon. The 100-Mile Diet A Year of Local Eating. New York: Vintage Canada, 2007. Print.